Murouj Jeddah.

Murouj Jeddah is a bespoke inland destination city, uniquely nestled within a valley corridor between two prominent mountain ridges. Moving beyond the scope of a conventional residential expansion, the project is designed as a curated attraction city. A place defined by purpose and experience.

The project leverages its unique geography to create a natural amphitheatre. While Jeddah's traditional growth is horizontal and coastal, Murouj Jeddah is vertical and framed. The mountain ridges act as natural walls that focus the visitor's attention inward toward the curated experiences.